Kévin Germanier

A Haute Couture poster for the 60th Montreux Jazz Festival.

Valais-born fashion designer Kévin Germanier has created the poster for the 60th Montreux Jazz Festival, taking place from 3 to 18 July 2026. Designed like an haute couture piece, the sensational work is the first embroidered poster in the Festival’s history.

Fittingly flamboyant, the Montreux Jazz Festival struts into its 60th year with an haute couture creation, making Kévin Germanier the first fashion designer to create an official Festival poster. Originally from Valais and now based in Paris, the designer has become one of the most sought after talents on the international scene. He has dressed Björk, Beyoncé and Lady Gaga, and designed the costumes for the Opening and Closing Ceremonies of the Paris 2024 Olympic Games, as well as the 2025 Eurovision Song Contest held in Basel.

“Right away, I knew that I wanted to embroider the poster, treating it like one of my haute couture pieces. The challenge was to recreate the illusion of a three-dimensional artwork. To achieve this result, six people were embroidering at the same time. It’s a true technical feat – a kind of organised chaos.” – Kévin Germanier

A piece composed of 60,000 beads and sequins
Emanating opulence, the beauty of the piece is revealed in its rich details. True to his signature upcycling approach, Kévin Germanier created the entire poster from recycled materials drawn from his previous collections. More than 60,000 sequins and beads in glass, wood, and plastic have been meticulously hand-embroidered onto a velvet backdrop. Wool and even fragments of electrical tubing can also be found woven into the work. This explosion of colour stands out even more vividly against a deep black background.

Inspired by Jean Tinguely
For inspiration, Kévin Germanier immersed himself in music. He also delved into the Festival’s historic poster archive, aiming to honour its legacy while leaving his own creative mark. The designer defined a preferred colour palette, then completed the first sketches by hand. He particularly found inspiration in Jean Tinguely’s poster, echoed in his own choice of colour, dark background, and even the feather motif.

“My favourite posters represent the Festival in a way that isn’t literal. Music isn’t just a saxophone or a guitar; it’s a feeling. I tried to capture that explosion, that emotion that makes your body sway and your heart stir. I wanted something generous, dynamic and vibrant.” – Kévin Germanier